Learning to effectively ask why is the business equivalent of the Leatherman multi-tool. If you want to inspire and lead people, do really effective work that stands out from the crowd, or get to the root cause of a problem, learning to thoughtfully ask why is an indispensable skill. Seriously, start asking it more often.
Read More“The chase” is a mirage. Building something of real value takes time combined with a healthy dose of iteration and reflection. When you prioritize quality over speed, you’ll no longer merely chase expectations, you’ll be capable of changing expectations.
Read MoreYou never know what you’ll get when you ask real customers to come on camera and share their thoughts about what you do. But when you really make their lives better, the results can be awesome.
Read MoreThe moon landing couldn't have been faked. At least that's what filmmaker S.G. Collins thinks. In fact, he created a short film back in 2012 that methodically reveals one simple, critical truth: back in 1969, we had the brains and the technology to send three guys to the moon strapped to a rocket. However, we DIDN'T have the filmmaking technology to fake it, at least not without having it look like something from the original "Land of The Lost" TV series. And that wouldn't have convinced anyone.
Read MoreWe're constantly talking with clients and colleagues about the importance of measuring the return on investment (ROI) of different marketing initiatives. And quite frankly, measuring ROI seems to share a lot of characteristics with the unicorn.
For example, they're both elusive - no one's ever seen either of them apparently. Both are rumored to come with rainbows and an intense sense of euphoria. And the list goes on and on.
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