We’re kind of excited about this one. This video made our customer a million dollars. Seriously. If you’ve ever wondered if investing in video pays off, this should put that question to rest.
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Chaka Khan once famously sang, “I feel for you!” Not many people realize she’s actually singing about video marketing. That’s probably not true, but she could be. If you want your customers to get that warm feeling inside when they think of your brand, well, you should read on. Find out how introducing customers to the real people behind your brand can build customer trust and increase brand loyalty. Chaka would want you to read it.
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We're constantly talking with clients and colleagues about the importance of measuring the return on investment (ROI) of different marketing initiatives. And quite frankly, measuring ROI seems to share a lot of characteristics with the unicorn.
For example, they're both elusive - no one's ever seen either of them apparently. Both are rumored to come with rainbows and an intense sense of euphoria. And the list goes on and on.
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Traditionally, video has been expensive and process intensive. On top of that, it’s been difficult to measure your return on investment. Many people believe it’s still that way. But that’s not the case. The fact is, you can afford video in some form. Actually, you really can’t afford to not take advantage of it.
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