Driving Brand Affinity with Video / 7Summits

Video is an excellent way to communicate complex ideas, combine learning with personality and emotional connection, and build trust in your organization. In other words, it builds brand affinity - a durable and deep connection based on shared values between your organization and your customers. To make that case, we'd like to introduce you to 7Summits.

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Matt VanderlindenComment
Humans Dig Other Humans

Chaka Khan once famously sang, “I feel for you!” Not many people realize she’s actually singing about video marketing. That’s probably not true, but she could be. If you want your customers to get that warm feeling inside when they think of your brand, well, you should read on. Find out how introducing customers to the real people behind your brand can build customer trust and increase brand loyalty. Chaka would want you to read it.

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The Value of a Holistic Video Strategy / Cielo

If you’ve ever wondered if video is a good fit for your business, you should check out this post. Whether you’re trying to share your passion and expertise, launch a new product or service, or recruit great people, video can help you stand out. Cielo, the world's leading strategic Recruitment Process Outsourcing (RPO) partner, is an organization that understands the power of video to create an emotional connection with an audience. See how we’ve collaborated to do just that in a variety of ways.

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