Why Investing In Video Makes Cents (Lots and Lots of Cents)
Video is a fantastic medium for conveying important information to your audience with sincerity and emotion. It lets you speak with power and authenticity, building trust, and a genuine connection with your customers. But for it to work, you have to get your video in front of those people. And that's where a lot of brands drop the ball.
When you create a video or video campaign, it's essential to think it through to distribution. Where will you host it? How will you promote it? For your new video to contribute to your business, your audience needs to find it and watch it. Taking the time to develop your promotional strategy is just as important as the video itself. Watch this short video to learn more about one of our recent projects that delivered an incredible ROI because the message was right and because our customer invested in targeted social and email promotions to make sure the right people heard that message.