Traditionally, video has been expensive and process intensive. On top of that, it’s been difficult to measure your return on investment. Many people believe it’s still that way. But that’s not the case. The fact is, you can afford video in some form. Actually, you really can’t afford to not take advantage of it.
Read MoreA little something to get the gears in your head turning.
Read MoreLedgeview Partners, a leading provider of CRM (Customer Relationship Management) solutions, wanted to reintroduce themselves to the world. They wanted to give people a glimpse of what the experience of working with them is like, positioning the company based on who they are, not the tools they use. They were speaking our language.
Read MoreA recent trip to Sonoma turns into a branding master class. We went to taste wine, which is essentially just grape juice. So what made some winery visits awesome, and some horrible? It's all about the story and the customer experience, and it directly impacts sales. This trip proved it.
Read MoreCreativity is a fascinating thing. We talk about it a lot, and we’re always looking for ways to improve our own creative process. Our natural tendency is to try to eliminate any barriers to thinking creatively. While there’s nothing wrong with that, sometimes we confuse constraints with barriers and try to eliminate those as well. But eliminating constraints is not always a good thing, and it’s often the least productive thing you can do.
Read More
