Our Work: Ledgeview Partners
Ledgeview Partners, a leading provider of CRM (Customer Relationship Management) solutions, wanted to reintroduce themselves to the world. They perform serious technical magic, but their clients say the experience of working with them is what's really unique. Embarking on a major CRM installation can be arduous. There are a lot of decisions to be made, and a ton of details to manage. But the people at Ledgeview Partners are really good at turning that potentially overwhelming process into a smooth and fun experience, delivering serious results for their clients while they're at it. Ledgeview Partners wanted to give people a glimpse of what that experience is like, positioning the company based on who they are, not the tools they use.
They were speaking our language!
Detonator was part of a team charged with sharing Ledgeview Partners' story with the world. We were excited to have the opportunity to work with A2Z Design, who's designing their new website layout and trade show booth, and Optimal Digital Marketing who's building the company's new website. Our role in this creative trio was to create a compelling video that gave people a sneak peak into the personalities behind the CRM magic. And boy, did the Ledgeview people deliver on personality!
We had a blast shooting this with the Ledgeview Partners team. Special thanks to Founders Lisa Benson and Doug Fissell, and Director of Marketing Chad Collett for not looking at us like we were crazy when we first pitched our ideas, and for getting everyone geared up for the shoot. The performances were amazing, especially the karaoke.
So, without any further ado, we're proud to present "Ledgeview Partners: Really, Really Good at One Thing."