What Would Kubrick Do?

The moon landing couldn't have been faked. At least that's what filmmaker S.G. Collins thinks. In fact, he created a short film back in 2012 that methodically reveals one simple, critical truth: back in 1969, we had the brains and the technology to send three guys to the moon strapped to a rocket. However, we DIDN'T have the filmmaking technology to fake it, at least not without having it look like something from the original "Land of The Lost" TV series. And that wouldn't have convinced anyone.

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Calculating Your Social Media ROI

We're constantly talking with clients and colleagues about the importance of measuring the return on investment (ROI) of different marketing initiatives. And quite frankly, measuring ROI seems to share a lot of characteristics with the unicorn.

For example, they're both elusive - no one's ever seen either of them apparently. Both are rumored to come with rainbows and an intense sense of euphoria. And the list goes on and on.

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